Apotheke Sammet Advertisement 1957 by Siegfried Odermatt Graphic Design History by Johanna Drucker and Emily McVarish and Twentieth-Century Design by Jonathan M. Woodham.

The quiz covers the material discussed in the required readings. My suggestion to you: print this page out and keep it with you as you are reading the book. Answer the questions as you go and this quiz won’t be a painful experience.


  1. Where did the International Typographic Style originate?

  2. Max Bill developed the curriculum of what school?

  3. Who created the Univers font?

  4. Who was the first designer credited for creating a complete identity system for a movie, including opening credits?

  5. Josef Müller-Brockmann was a German graphic designer.

  6. The CBS corporate identity program was an example of what?

  7. Who in this group wasn’t an American Modernist designer?

  8. Armin Hofmann was an International Typographic Style designer.

  9. Who created the CBS logo?

  10. Who was credited with creating the first brand identity standards guide?