No Way Out Film Poster 1950 by Paul Rand 1914–1996 Graphic Design History by Johanna Drucker and Emily McVarish and Twentieth-Century Design by Jonathan M. Woodham.

The quiz covers the material discussed in the required readings. My suggestion to you: print this page out and keep it with you as you are reading the book. Answer the questions as you go and this quiz won’t be a painful experience.


  1. From who did the conceptual image originate?

  2. Who was responsible for the You don’t have to be Jewish to love Levy’s campaign?

  3. Who threatened to jump from a three story window to get an ad approved?

  4. What company did Bradbury Thompson create some of his most influencial work for?

  5. Phototypesetting was a major 1940s advancement in design.

  6. Who created the 1960 Volkswagen Ad series?

  7. What American modernist designer’s influence can been seen in the work of Alvin Lustig , Alex Steinweiss and many others?

  8. New York was the center of the Art and Design worlds in the 1950s.

  9. What 1947 book by Paul Rand remains a landmark on 20th century design?

  10. The televsion series Bewitched is an example of the mainstream popularization of Advertising Design.